Egypt is the main entrance to the middle east and Africa, as there are the new gulf countries (Tunisia –Algeria- Libya). These countries are considered wealthy countries, they have a strong economy that depends on the trade of oil beside they have a great number of population; consequently they have a buying power.
Participation in the exhibition helps the companies to achieve their future plans and activate the cycle of transactions in the new gulf countries and widen their network.

Beauty Fitness 2007

The starting point was in the (2007), as it was the first international specialized exhibition in Egypt.
"Beauty & Fitness" 2007 was held in Cairo international convention and exhibition center on 26-28 October 2007.
There were more than 60 companies in all fields (cosmetics-makeup-hair care products-creams-accessories watches-sunglasses, treatment herbs, nail care and health clubs), from 14 countries all over the world (Egypt-dubai-morracco-syria-malaysia-china-germany-italy-india-taiwan)
There were a lot of life shows (makeup-facial care hair styles-glasses).as well there were competitions.
The program of the exhibition started with a welcome dinner in one of the famous Egyptian ships that went on a Nile cruise for two hours including artistic shows through the exhibition, people were able to have a lot of deals and agencies through business to business meetings.

After the end of the exhibition, there was a touristy tour in Cairo under the supervision of the ministry tourism for all the participating companies.
They visited the most beautiful places to get a lot of souvenirs and had a lot of nice photos.

Beauty & fitness 2008