There were more than 60 companies in all fields (cosmetics-makeup-hair care products-creams-accessories watches-sunglasses, treatment herbs, nail care and health clubs), from 14 countries all over the world(Egypt-dubai-morracco-syria-malaysia-china-germany-italy-india-taiwan)

There were a lot of life shows (makeup-facial care hair styles-glasses).as well there were competitions. The programme of the exhibition started with a welcome dinner in one of the famous Egyptian ships that went on a Nile cruise for two hours including artistic shows through the exhibition, people were able to have a lot of deals and agencies through business to business meetings.

After the end of the exhibition, there was a touristic tour in Cairo under the supervision of the ministry tourism for all the participating companies ;They visited the Egyptian museum, pyrimades& khan el khalili where they got alot of souvenirs and had a lot of nice photos.

Chinese Fitness

The Baron Hotel has witnessed a press conference entitled: "fitness – the Chinese Way", where the Chinese beauty expert Ing Wasacour abuh demonstrated a new creative technique to dispose of body excess fat : this technique involves a full body massage in a certain way as a first step, the next step is to wrap the whole body with special bandages soaked in solutions causing body temperature decrease to a certain degree stimulating self-heating, leading to the disposal of great amounts of fat. With massage and bandage treatment sessions repeated, the person will lose weight naturally.

Delilah

EMP MEDIA held a seminar concerning African hair styles in Abdeen Hall – City Star Intercontinental Hotel, where it hosted several interested parties in this field including Mr. Kamal Abd El Mottaleb , chief hair stylists syndicate in Alexandria. Numerous concerned businessmen attended the event that was covered by media firms officers. During the seminar, an idea was given about the invitation addressed to a specialized expert in this field from the Republic of Rwanda, to add that African flair to the Beauty & Fitness Fair